social media for luthiers


Sandy Fleischer.jpg

We are proud to welcome internationally renowned digital marketer Sandy Fleischer to give a keynote address at the VIGV Inaugural Luthier Conference on Friday afternoon, June 23.

Sandy, managing partner at Vancouver-based Pound & Grain, will present “Social Media and E-Commerce for Luthiers.”  An inspirational and highly entertaining speaker, Sandy will explore new opportunities in peer-to-peer engagement, monetization and creative discovery on a global scale for luthiers, suppliers and dealers. He will share techniques for turning fans, followers and friends into paying customers.

In two decades of digital agency experience, Sandy has presented at high profile events such as SXSW, Adobe Max, and the Society of Digital Agencies' SoDA Speaks. He contributes regularly to Strategy Magazine and is a former board member at DigiBC, the association for digital media professionals in BC. 

At Pound & Grain, he is the force behind award-winning campaigns for clients including SAP, TELUS, Electronic Arts, The CFL, Arc'Teryx and MEC. In his secret other life, Sandy is known as DJ Pescatore, and has played to crowds across Canada, the US and Italy.